Inside IBS Las Vegas 2025: Beauty Brands That Shined

This year’s International Beauty Show in Las Vegas was more than an industry event; it was a full-spectrum showcase of what’s next in beauty. With hundreds of brands under one roof, professionals from all over the country came to discover cutting-edge products, connect with educators, and witness live demonstrations that pushed the boundaries of modern aesthetics.

Among the many standouts, a select group of brands rose to the top for their innovation, presence, and purpose.

Cosgram USA impressed from the start. Known for its South Korean biotech roots and over 30 years of experience, the brand showcased the Mystic-S microneedling device and exosome-infused skincare. Cosgram delivers clinical-level results with refined elegance, making it a favorite among forward-thinking estheticians.

Lashbox LA brought artistry and innovation to the lash world. Their FlexFusion Adhesive was a clear highlight, offering superior retention and flexibility. With live demos and flawless application, they proved why they’re leaders in the lash industry.

CosMedix continued to lead the way in results-driven luxury. Their advanced formulas, especially those using liquid crystal technology, offer transformative results with a touch of glamour. For professionals who want both science and sophistication, CosMedix remains a staple.

giveBeauty added a digital twist. This platform allows users to send gift cards for salons, spas, and wellness services. Beauty professionals benefit from easy booking tools, ACH payments, and client exposure. It’s a smart and stylish way to connect services with demand.

Dermastart caught everyone’s attention with its One Love Serum. This antioxidant-rich, hydrating formula calms and protects the skin while boosting barrier health. Sleek, effective, and photo-ready, it quickly became a go-to product on the show floor.

The Esthe Lounge, The spotlight lineup with grace and purpose. Created by a mother-and-daughter team, this brand seamlessly combines luxury skincare services with expert-level esthetic training. Their live sculpting demonstrations and emphasis on inclusive education showcased a clear mission: to uplift beauty professionals through technique, cultural representation, and community-building.

From science-backed formulations to inclusive training and digital tools, IBS Las Vegas 2025 reflected the evolution of professional beauty. These brands didn’t just show up, they set the standard for what’s next.